Project Skill 1000 is a Digital Skills learning organised by SkillNG. The project aims to teach 1,000 youths employable Digital skills.

The Problem

Despite being free training, the project is plagued with low turnout from the target audience.

The Solution

Recharge Card Giveaway: Armed with the information that people love freebies no matter how small, I proposed rewarding people who register with recharge cards. All they have to do is invite their friends to register for a course using their unique referral code (their phone number to make it easy to remember). This worked as there was an increase in registrations afterwards.

Personalised DPs: Having worked on similar projects where leads increased after introducing them to the list of marketing strategies, I created personalised dps using getdp.co for people to add their photos and share.

Special Designs for Each Class: The initial design created for the project is overloaded with details so I created individual copies and designs for each class to drive conversion.

Partnership with Traditional Media Houses and WhatsApp TV Influencers

The Result