Role: UX Writer/Content Strategist

Collaborators: UX Researcher, UI Designer, Product Manager, Product Marketing Manager, Frontend Developers, Backend Developers

Background

Patricia Universe is a crypto exchange app by Patricia Technologies that gives users the opportunity to buy crypto assets for as low as $1. The company exists basically to break the barriers people who are new to Crypto face.

The Problem

Patricia is growing and the organisation needs a new app that can;

1. Scale globally.
2. Has a  more user-friendly experience.
3. Solve users’ needs through content.

Old app content

UX Research

Preliminary Research

In collaboration with the UX Researcher, I conducted preliminary research by asking users to fill out a survey form where we got insights into aspects of the old app that were working and the ones that needed upgrades.