Role: UX Writer/Content Strategist
Collaborators: UX Researcher, UI Designer, Product Manager, Product Marketing Manager, Frontend Developer
Patricia OTC is a premium product for over-the-counter crypto trading. The product aims to fast-track the onboarding of premium users whose transactions might be limited by the Patricia app’s transaction cap.
It also makes large volume crypto transactions faster as every OTC user is assigned a team of agents.
To attract and retain the right audience, a landing page that introduces users to the product and its benefits is needed.
Patricia OTC is a premium product for over-the-counter crypto trading. The product aims to fast-track the onboarding of premium users whose transactions might be limited by the Patricia app’s transaction cap.
Understanding that we are trying to attract and convert users with many options to choose from, I researched top Crypto exchanges that offer OTC.
I studied the following brands as they are the closest in operations with Patricia;
Simple content and signing up for the service are obvious.
Content is straightforward and includes OTC in major headlines but how to sign up for the product is not obvious on the page.
Both brands use OTC in their headlines and simplified content enough for even newbies to understand.