Role: UX Writer/Content Strategist

Collaborators: UX Researcher, UI/UX Designer, Product Manager, Marketers, Engineers

The Problem: How can we ensure consistency of content in the Patricia Universe?

One of the problems I faced as a UX Writer when I joined Patricia was having a formal guide for me to write consistently for the brand. I got a mini style guide from the previous UX Writer but it had the following shortcomings;

1. It is immutable. The guide is a pdf and doesn’t give room for removing or adding aspects of the guide.
2. It accounts for just a little fraction of content design at Patricia.
3. It wasn’t openly available to every team member to review.

The Solution

Using insights from management, marketers, customer relations and engineers, I designed a content style guide using Notion that solves the problems raised earlier.

I designed it using Notion so I can get response/comments from my teammates, users and the public about aspects that needed improvement.

View the Style Guide

Patricia Content Design Style Guide