Role: UX Writer/Content Strategist
I was tasked with redesigning the content on this page and improving the microcopy.
My first action was to review old content to determine which needs an improvement or not. I then researched competitors like Domestika, Coursera and Udemy. I discovered that although these brands were creative with their copies, they were very concise with the copies and ambiguous copy like "get started" were absent.
I also realised that Course Pro has a lot of grammatical and punctuation mistakes all of which I corrected in the content redesign.
I redesigned the copies with the intention to solve the highlighted problems in mind. I have also included notes on the reason for my word choices and other actions.
